Launch a B2B Podcast with Prarthana Sibal

How to launch a B2B podcast

Prarthana Sibal is head of client services at B2B podcast agency Pikkal. Prarthana and her team give guidance to corporates on how to launch a B2B podcast.

In this episode of the Better Presentations More Sales podcast Prarthana shares with listeners a whole host of tips, ideas, and advice that can help begin their B2B podcasting journey and importantly the reasons why they should be doing it.

These reasons include:

Using a podcast to create conversations, build stronger relationships with existing clients, build awareness of and communicate your brand.

Prarthana advises small businesses to start their podcast journey by being a guest by building a story that will be appealing to podcast hosts.

For corporates Prarthana’s advice is to enter the B2B podcast space now whilst it is still emerging and growing. Her advice is to align the podcast with the business objectives and to commit to a host, ideally someone from within the organisation.

And to be consistent in publishing. In the way this podcast comes out every Monday.

And what about the stats we sometimes overly obsess on?

Prarthana suggests focusing on levels of engagement – data that shows how much of a show is listened to and also podcast rankings in the sector or niche your podcast is operating in.

You can connect with Prarthana on Linked In 

And reach out via

This is episode 212 of the Better Presentations More Sales podcast –  the previous 211 episodes are available on your usual podcast app or you can listen and download them via this link.

To find out how more about how I can help you deliver confident, impactful, memorable and action inducing presentations in 2022 please follow this link

Before you book any training or coaching with me it is important for you to be sure that I’m the right person for you or your team so let’s have a 15-20 minute informal no obligation no charge chat on Zoom. Simply click on this link to make that happen.

If would like the chance to be sent by me a copy of my book : 12 Business Lessons from Running an UltraMarathon simply leave a review for the podcast, take a screenshot and email it to at – don’t forget to include your name and postal address. If you’ve already left a review – thanks very much – simply screenshot the one you already left and send it to me.

Thanks for listening. If you like the show please do leave a review via your podcast app. or comment in Linked in or share with others. Any / all of those actions would be much appreciated.