why hire a fractional sales director?
If you are interested in hiring a fractional sales director it is likely you are a growing business that’s not yet big enough or ready enough to hire in a full time Sales Director.
That’s where having a fractional sales director can be really beneficial. You’ll get someone with Sales Director level experience, and usually lots of it, working with you for the equivalent of two days a month meaning your investment is a fraction of what it would be hiring someone with similar experience in a full time role.
And often there is no long term agreement or contract. Which means you get what you need in terms of sales help, advice and ideas without a long term commitment or a big overhead.
what does a fractional sales director do?
REVIEW YOUR SALES GOALS ACTIVITY
What are you doing right now to grow sales?
Who’s involved?
How much do you know about your sales?
What are the current sales trends and patterns?
Where do you see sales growth coming from?
What are the barriers that are holding sales back?
How easy is it for customers to buy from you?
Why should people buy from you?
HELP CREATE A SALES ACTION PLAN
Help you and your team create a robust sales action plan which:
Identifies sales opportunities
Makes it easy for customers to find you and buy from you
Re-energises your sales activity
Helps you win more sales pitches
Works to your strengths and make full use of your existing sales resources
HELP MAINTAIN SALES MOMENTUM
Plans and ideas are great but the key to success is keeping the sales momentum going.
For small businesses this can be difficult.
You enjoy that initial surge in activity but can you keep it going?
Your fractional sales director will help ensure momentum doesn’t wain by providing support, encouragement, challenge and fresh ideas.
So that opportunities convert into sales and activity levels and sales energy remain high
sounds like what you need? - here's what to do next...
how will working with me two days a month work?
Before we agree to work together we will agree what you want from me as your fractional sales director.
If we then go ahead I’ll be looking to spend day one on site getting to know you, your team, your company and understanding your current sales activity.
We will discuss how the three steps described above will happen and who need’s to work closely with me.
Beyond day one my time is likely too be a mix of on-site, phone calls and Zoom.
The commitment from both of us is initially for three months.
After that either of us can give the other one month’s notice.
So no long term agreements or tie in’s or contracts to sign.
If before we get going I don’t think I’m right for your business I will tell you – I don’t want to waste your time or indeed my time as not all businesses fin dit easy to have someone working with them in this role.
I only work with one company in a sector at a time so I won’t be working with you at the same time as one of your competitors.
your investment:
£1275 per month
No hidden extras – this includes travel within the South West to your business location
Why invest in outside sales help?
Hugely Cost Effective: Imagine how much you would need to invest if you had a full time experienced Sales Director – not just a significant salary but holidays, pension, sick pay, bonus, etc…
With this fractional or gap filling service you enjoy the input, ideas, expertise of that Sales Director level person but for a fixed monthly fee.
Fresh Eyes: It is very easy in any business to focus so much on the day to day you forget to stand back and take a look from the outside in, creating the opportunity to see just what the business looks like to an outsider, and in particular to a customer. I’ll ensure you don’t fall into the trap of being so reactive to what is going on today you forget to be proactive in planning for what’s going to happen or need to happen tomorrow.
Challenge: Who in your company is the sales activity and process challenger? The person who asks: ‘Why are you doing that?’ ‘How can do you that better?’ ‘Is that really how customers want to interact/buy from you?’
Profile Boost: Having an experienced sales expert on board says a lot about your ambition. That will get noticed by potential customers, future team members and investors, as well as being a boost for your existing team.
Momentum Generation: One of the keys to sales success is momentum. Momentum in attracting new customers, momentum through the sales process, momentum with existing customers. One of the key aspects of this role is to help you generate and sustain sales momentum.
No long term sign up: For the fractional role our agreement will be for 3 months after which either of us can conclude our working together by giving the other party one month’s notice.
No competitive clashes: I only work with one organisation in any one sector at any one time. That enables me to focus entirely on helping you accelerate your sales faster than your competitors, be more fleet of foot than them, and make your customer interactions significantly better than there’s.
why work with me?
I started my sales career in 1983 selling advertising for the Lincolnshire Echo. I knew nothing about sales and only joined the ad department as I thought it would help me get a job on the sports desk. I quickly discovered that I loved the sales job helping a wide of variety of businesses use advertising to attract customers and ultimately grow sales.
Within a year I was promoted to the top sales territory and after 2 years I won a place on a trainee sales manager programme. I was 25 when I became a sales manager and my career would take me into sales director, commercial director, and managing director roles before after 29 years in the local media sector I had the opportunity to set up my own consultancy in 2012.
Work with me and I’ll bring to your business energy, enthusiasm, challenge and an entrepreneurial mindset.
