#197: Business Purpose 2022 – What’s Yours?

Now is a great opportunity to confirm what your business purpose 2022 for the year ahead is by asking yourself questions such as:

  • What difference are we going to make in 2022?
  • What are we already better that we could get better again at?
  • Why do we do what we do?
  • Why does our business actually exist?

Your business purpose 2022 is likely to be in the form of a statement of intent rather than necessarily in a series of goals try and avoid falling into the trap of thinking that five years ago you created a mission statement so that will service as your business purpose 2022 or if you’re an individual within an organisation then avoid thinking that your purpose is what it says in your job description, because we all know that job descriptions are usually written by people who don’t fully understand what it is your customers want you to do.

In this episode I’ll be sharing with you an example of my purpose to give you a steer whilst encouraging you to define your own purpose either as a business or as an individual and now is the time to do before you get to far into the year.

This is episode 197 of the Better Presentations More Sales podcast –  the previous 196 episodes are available on your usual podcast app or you can listen and download them via this link.  To find out how more about how I can help you with your sales challenges in 2022 please follow this link. For presentation coaching programmes please follow this link

If you or your company are keen to get better at sales and presentations in 2022 and you think you might need some help to make that happen let’s have a 15-20 minute informal no obligation no charge chat on Zoom. Simply click on this link to make that happen.

Thanks for listening. If you like the show please do leave a review via your podcast app. or comment in Linked in or share with others. Any / all of those actions would be much appreciated.

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