#198: 5 Business Goals and Challenges for 2022

In this episode of the Better Presentations More Sales podcast host Trevor Lee shares with listeners 5 business goals and challenges for them and their business in 2022.

To make those 5 business goals and challenges happen you will need to be proactive, you will need to avoid distractions and you will need to avoid moaning about resources you don’t have and instead focusing on making the most of the resources you do have.

The 5 business goals and challenges:

  1. Half Built Bridges:  This was driven from episode #175 with Stormie Andrews and the challenge is to take one of the projects or ideas that you started in 2021 and didn’t complete and make it happen in 2022 but on a grander scale so turn it into a big hairy audacious goal or BHAG
  2. Product/Service Offering Review: Have a good look at what you are offering and identify those products or services that you are investing time and money into which ultimately no one is really purchasing and then get rid of them
  3. Customer Review: Identify customers that bring you low revenue but are high maintenance and make a decision to disengage with them.
  4. I’ve Always Wanted To: Aim to do that in 2022 – it could be speak at a conference, write a blog, use video on LinkedIn, start a podcast, be a guest on the podcast, write a book … which ever one it is focus on making it happen in 2022.
  5. Communicate Better: A very simple way of being better in business is to communicate better so pick up the phone rather than send an email that can be misinterpreted, check the consistency of your marketing communication messages across various platforms, in sales calls stop talking and start listening and generally have a communication strategy that focuses on stop selling and start helping.

This is episode 198 of the Better Presentations More Sales podcast –  the previous 197 episodes are available on your usual podcast app or you can listen and download them via this link.  To find out how more about how I can help you with your sales challenges in 2022 please follow this link. For presentation coaching programmes, including helping you deliver that key presentation please follow this link

If you or your company are keen to get better at sales and presentations in 2022 and you think you might need some help to make that happen let’s have a 15-20 minute informal no obligation no charge chat on Zoom. Simply click on this link to make that happen.

To find out more and potentially purchase my book please click here: 12 Business Lessons from Running and UltraMarathon.

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