How to Launch a Speaking Career with Bret Ridgway
Can anyone in business launch a speaking career?
In this episode of the Better Presentations More Sales podcast Bret Ridgway shares his experiences of going from the guy at the back of the room who was helping speakers sell products and services to showing people like you how to launch a speaking career
Bret outlines three types of speaker:
Firstly the keynote speaker who is sharing their expertise in return for a fixed fee.
Secondly the platform seller speaker who speaks for free but makes money from using 15 to 20% of their time to promote their products and services.
Thirdly the smaller event speaker who by sharing valuable information aims to build their customer base by driving the audience towards them.
Three ideas for how to launch a speaking career
Bret’s two top tips for would-be speakers are:
Go for it
Have a service mindset – ‘what can I do for you?’ – using those relationships to trigger speaking opportunity conversations
You can find Bret’s new book ’How to build a profitable speaking business’ on his website which is https://bretridgway.com
And you can check out Bret’s own podcast at https://spotlightonspeaking.com
This is episode 257 of the Better Presentations More Sales podcast – the previous 256 episodes are available on your usual podcast app or you can listen and download them on the Better Presentations More Sales podcast page
To find out how more about how I can help your teams deliver confident, impactful, memorable and action inducing presentations please visit my Presentation Training page
For one to one business leader presentation coaching please visit my Presentation Coaching page
Here are links to the evergreen webinar versions of the presenting and sales skills sessions I ran in January and February 2023:
Before you book any training or coaching with me it is important for you to be sure that I’m the right person for you or your team so let’s have a 15-20 minute informal no obligation no fee chat on Zoom. Simply click here: Trevor Lee 15 minute meeting
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