If like me you were glued to your screen for 27 minutes on Friday night as Sir Mo Farah produced what the experts have subsequently described as his greatest ever…
One of the challenges for all companies, regardless of size, is trying to ensure their marketing keeps up with customers. The world is ever changing and so are the buying…
First rule of using equipment when presenting? Check it beforehand - and ideally not on the day - so you know what you're working with in terms of screens, projectors,…
What can you learn from TV pitches? Quite a bit actually. I've looked at what you can learn from TV pitches and converted them into 5 top tips you can…
I recently had the pleasure of being allowed to observe at close quarters a brass band who were rehearsing a test piece prior to the UK national championships which are…
Your marketing activity review - Monthly, Quarterly, Annually or Never? For most businesses who don't have dedicated high level marketing resource the answer is usually never. Which means the ads run,…
I think it can and here are six ideas to make it happen even though hardly a week goes by without a newspaper group or company reporting significant declines in advertising…
