Agile Sales Transformation with Anthony Coppedge

Agile Sales Transformation with Anthony Coppedge

Anthony Coppedge leads the Agile Sales Transformation for all of IBM’s Digital Sales worldwide. He describes what he does as : ‘Most of my brainpower is spent teaching leaders, managers, and teams how to manage the tension between planned and unplanned work so that they can deliver value faster and at scale.’
In this episode of the ‘Better Presentations More Sales’ Anthony shares his knowledge and experiences of agile transformation to helplessness understand the benefits, particularly to customers, of following this route.
During the podcast Anthony talks about:

  • The aligning of sales and marketing
  • How agile sales transformation can help sales find new ways of working in order to rapidly go to market
  • How agile sales values better outcomes over more outputs
  • And how customer centricity is at the heart of all digital sales transformation programmes

Anthony’s top tips for successful agile transformation include:
Relentlessly eliminating loan value processes and activities before you start the transformation and ultimately scaling programme and at the same time ask yourselves do we have clarity over what we are offering so do customers understand what’s in it for them when they work with us and likewise to our colleagues understand what’s in it for them when they work with us?

Anthony also offers some thoughts around sales leadership suggesting that leadership has two key goals and they are to remove obstacles that getting away of sales teams and ultimately to help sales teams and therefore salespeople succeed in achieving their goals.
You can connect with Anthony on LinkedIn although as he makes clear in the podcast, and indeed as we all hope to make clear if you do connect on LinkedIn please don’t immediately then send a sales pitch!

This is episode 194 of the Better Presentations More Sales podcast –  the previous 193 episodes are available on your usual podcast app or you can listen and download them via this link.  To find out how more about how I can help you with your sales challenges in 2022 please follow this link. For presentation coaching programmes please follow this link

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