4 ways to Share your Expertise – In this episode of the Better Presentations More Sales podcast Trevor challenges you to share your expertise, to offer advice and tips for free as a way of raising your profile and building trust in your personal brand.
Last week I was at a business event in Penzance where the guest speaker was Pete Matthew of MeaningfulMoney.TV – Pete is a financial advisor who started recording advice videos in 2011 before launching a podcast which has over 5 million downloads. Pete was a mentor and inspiration for me launching this podcast.
Pete’s message at the event centred around giving your expertise, advice and tips away for free via videos or podcasts or articles.
That inspired this episode.
So here are 4 ways to share your expertise and raise your profile.
- When you go networking take a top tip that will be helpful to other attendees and she it before you talk about yourself.
- Post a top tip everyday for a week on LinkedIn. Do it in a 60-90 second video. You can easily shoot that via the Linked In app on your phone. Take the 5 tips and turn them into a LinkedIn article and post them the following week.
- Offer to be a speaker at networking and other business events. Offer 10-15 minutes of useful tips and ideas – could be the same 5 tips from your videos
- Offer to be a guest on a relevant podcast – again sharing those 5 tips
All very easy to do. You just need to commit to making it happen. It will be worth it. Especially if you repeat the sequence each month.
This is episode 189 of the Better Presentations More Sales podcast – the previous 188 episodes are available on your usual podcast app or you can listen and download them via this link. To find out how more about how I can help you with your sales challenges in 2022 please follow this link. For presentation coaching programmes, including helping you deliver that key presentation please follow this link
If you or your company are keen to get better at sales and presentations in 2022 and you think you might need some help to make that happen let’s have a 15-20 minute informal no obligation no charge chat on Zoom. Simply click on this link to make that happen.
To find out more and potentially purchase my book please click here: 12 Business Lessons from Running and UltraMarathon.
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